Our vision
Our mission
How it all started
None of us knew anything about the tile industry. We were builders and surfers who just thought we'd made something pretty cool. We started with six people hand-assembling tiles, built our first factory from scratch in Bali (basically a tin shed, if we're being honest), and learned everything the hard way, establishing supply chains from the remotest corners, literally sleeping in cars and trekking through jungles to source the perfect materials. Our first "big sale"? A strip of pebble tile around a Burger King in New Zealand. It's still there, looking great after all these years. When we initially tried selling to retailers, they said our product was "too new" so we went to architects and designers who got it right away. The retail side followed once they saw the demand building.
From the beginning, we never set out to just make tile. We wanted to create materials that designers could actually get excited about pieces with texture, movement, and soul. Every collection starts with curiosity and a hands-on approach, from selecting raw materials to obsessing over the final details. If it doesn’t inspire us, it doesn’t make it out into the world.
We didn’t grow by chasing categories, we grew by listening. Designers kept asking, What else can you do? So we explored. Stone led us to glass. Glass opened the door to ceramic and wood. Each material came into our world when it felt right, not because it was trendy, but because we knew we could bring something different to it.
We’re still deeply involved in what we make. We design with intention, work closely with our partners, and care about how our tile performs in real spaces, not just how it looks in photos. Our size lets us stay flexible, creative, and connected, and that’s something we never want to lose.
Do good work. Be good to people. Stay curious.
We believe great design comes from paying attention to materials, to process, and to the people we collaborate with. We trust our instincts, take our time when it matters, and build things we’re proud to put our name on.